Connected art direction
Three separate stories held together by consistent typography, engraving texture, black negative space, bone, and bronze.
Independent creative studioSan Jose, California
DCLXIVSTUDIOSSelected client & studio work
Stories built to
live beyond the idea.
Websites, e-commerce, custom apparel, creative direction, and production-ready artwork—shown through the decisions that made each project work.
Explore customer workCustomer & studio work
Different worlds.
Built with intention.
Each project keeps its identity intact while DCLXIV handles the design, structure, production, and final presentation.
Client project / 01
Wana Bs / B-HIVE
Shopify storefront · Apparel · Visual merchandising
The B-HIVE needed a storefront that carried the energy of a Wana Bs set into a clear merchandise experience. The direction pairs black, gold, club lighting, honeycomb graphics, and real apparel imagery without losing the usefulness of a working Shopify shop.
- Work
- Store direction · Homepage · Product presentation
- System
- Shopify · Responsive storefront · Catalog flow
Produced merchandise
Built for the B-HIVE.
Gold-on-black apparel carried from the storefront into real production, with the honeycomb-and-bee system scaled for each garment and placement.
Client project / 02
Aztyanz
Brand website · Car culture · Streetwear
Aztyanz needed a digital home that felt like the same community visitors meet through the cars, clothing, and San Jose roots. The site turns its motto and symbols into a complete editorial story, then connects that story directly to the live merchandise shop.
- Work
- Strategy · Custom website · Brand storytelling
- System
- Responsive build · Ecwid routing · Launch QA
Collection development
Coatl / Humildad.
One full-back composition adapted across black, forest green, and natural cream while preserving the Aztyanz balance of roots, loyalty, and streetwear presence.
Client project / 03
Los Primos Tree Service
Workwear · Production art · Promotional content
Los Primos needed workwear that made the business easy to identify in the field. DCLXIV organized the company information into a readable back graphic, prepared the production artwork, and then documented the project from blank garment to finished piece.
- Work
- Garment layout · Print-ready art · Finished apparel
- Campaign
- Design-process reel · Product reveal · DCLXIV CTA
Studio work / 04
Laser Art
Engraved wood · Custom panels · One-off pieces
Custom artwork translated into physical pieces with character. DCLXIV prepares each composition for the material, balances fine detail against strong burned contrast, and finishes every panel as an object made to be displayed.
- Work
- Artwork preparation · Engraving · Material testing
- Output
- Wood panels · Personalized art · Display pieces
Studio project / DCLXIV original
Halloween
Archive Collection
A three-part apparel capsule built as one connected world. Each archive pairs a narrative hoodie with a companion shirt, giving the collection six distinct illustrations without losing its shared DCLXIV identity.
- Scope
- Creative direction · Illustration · Apparel system
- Output
- Six garments · Three connected stories
- Core palette
- Black · Bone · Oxidized bronze
Archive 01
Haunted hotel / Ember orange
Room 664
A haunted-hotel story told across two connected garments. The hoodie leads viewers down an abandoned corridor toward Room 664; the companion shirt introduces the undead clerk working the graveyard shift.
The pair shares a location, date, and visual language while giving each garment its own composition. Directional light, hotel ephemera, and aged engraving texture turn a familiar Halloween setting into a complete world.
Archive 02
Supernatural mail / Oxblood
Dead Letters
A supernatural correspondence story built around messages that refuse to stay buried. The hoodie centers an aged letter rising from cemetery soil; the shirt turns an undeliverable Victorian stamp into the companion image.
Oxblood, bone, and bronze connect the pieces without repeating the same artwork. Postal marks, broken seals, engraved florals, and distressed type make the collection feel discovered rather than newly assembled.
Archive 03
Cursed theater / Deep plum
The Vanishing Act
A final performance in an abandoned theater. The hoodie stages a spectral magician inside a collapsing proscenium; the shirt reduces the story to one unsettling admission ticket and the promise that no one leaves.
Deep plum adds a theatrical accent to the collection-wide bronze and bone palette. Curtains, ticket typography, stage props, and the recurring 0664 detail keep the narrative cohesive from the large back print to the focused shirt graphic.
From concept to production
Built for the image.
Prepared for the garment.
Garment-specific compositions
Every hoodie and shirt received its own focal point and layout instead of shrinking one design across every format.
Production-ready delivery
Transparent artwork masters were prepared at 12 × 18 inches, with separate press-safe versions for a 12 × 10-inch setup.
Have a story of your own?